So it looks like my theory that most people could care less about the NBA Finals regardless of who is playing. The thought was LeBron James would spark some interest, but the opening game of the series drew a 6.3 percent share making it the lowest rated opening game in history. The first game of the finals couldn't even beat "So You Think You Can Dance" on Fox. On Fox!! How pathetic is that?! I can give you one reason why the ratings are low--you can't start the damn games after 9 PM!! It doesn't take a genius to figure out people have to go to work and they aren't inclined to stay up late to watch a basketball game. I would venture to say Thursday night college football games draw bigger audiences. And what happens for game 2, which is on a Sunday? They start it at 9 again for some stupid reason. For those of you who don't know the finale of "The Sopranos" airs Sunday night and I can guarantee a cable show is going to draw a bigger audience than King James and company. How the guys who schedule the series don't take this kind of thing into account is beyond me.

And how about you don't wait so long to start the series. I might have mentioned that before, but you can't go almost a week before starting the finals!! People are excited the first day or two after, but eventually you lose interest and any momentum that was built up is lost. It's like a girl saying she's going to bang your brains out and a week later you've got nothing but a sore wrist from beating off. Even the wait between games 1 and 2 is ridiculous. The first two games are played in the SAME TOWN so why wait until Sunday to air the second game of the series. It's time these guys got a clue.